RRj3

Sooma

Leverett

RRJ3

Understanding Tobacco Consumers

Reference:

Zid, Linda Abu-Shalback. Understanding Tobacco Consumers. 08 Feb. 2011. 12 Feb. 2011<http://www.cspnet.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications::Article&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=084EF28018674E1A9485AC135EDAB75D&AudID=6C81F2B488CE41838BC84AF1AE2AF9CD>.

Summary:

According to Linda Abu-Shalback Zid, in her article, “Understanding tobacco consumers,” tobacco consumers tend to be very loyal consumers. According to research, tobacco consumers are more likely than other consumers to switch stores if the store they usually shop at does not have their brand two times. Also, tobacco consumers are usually loyal to their brand and rarely buy a different brand. Tobacco buyers buy packs more often than they buy cartons, but those that buy cartons are less likely to switch stores because they go to the store less often. Heavy smokers also tend to buy their cigarettes at smoke shops while lighter smokers tend to buy theirs at convenience stores. By knowing how people shop, it allows stores to better target the customer.

Reaction:

Information like this is good for understanding how people shop and what controls their habits. I find it interesting that tobacco consumers are so loyal to their brands. I don’t know why this is the case, but it makes a person wonder. Most cigarettes are the same so I do not know why it makes such a difference. Still, I can see how this type of information would be important to people who run convenience stores. This would also be information that people who want to understand the habits of smokers would find interesting.